Have you ever wondered how long it takes to develop a website? What do web designers undertake to ensure that websites meet their goals? Or how can a robust website design process assure that all sides are fully covered?
People are primarily visual beings. And, as a result of the immense growth of the internet, we’ve grown more informed and more skeptical of everything we see. When it comes to website design, it’s the same.
A site may be designed by almost anyone, but the web design process determines how smoothly it moves from concept to launch. From obtaining initial information to constructing your website, a lot happens before the big launch. While the procedure varies significantly depending on the job, the basics stay the same.
Our website designers at Scrumteams.us tend to think of the entire web design process in terms of putting graphic components, backend code, and wireframes together. To be clear, these are all significant aspects of web design. But there’s a lot more to it. What distinguishes a fantastic website from a decent one is how well the process and strategy are implemented and connected with your customer’s goals.
Why Visual Content Matters?
Did you know that it takes only 0.05 seconds for a user to determine whether or not to stay on your website? That means that if someone doesn’t like what they see after just one look, they’re gone!
According to Google, users form a first impression of your website in 50 milliseconds, and that initial impression can have a rippling impact on a variety of marketing initiatives. A solid website design may boost SEO initiatives, help in establishing trust, inspire people to convert, allow firms to stand out among competitors, bolster PPC campaigns, and much more.
Here are a few eye-opening facts on the importance of website design.
- 75% of people judge a company’s legitimacy solely based on its visual design.
- It just takes 50 milliseconds for a visitor to establish an opinion about your website design.
- If your website’s content and style are unappealing, 38% of visitors will skip it.
However, facts and studies show that web designing is crucial as it affects customer experience, lead generation, and, eventually, your bottom line.
Phases of the Web Design Process
The web has changed a lot over the years, and the way we design and construct websites has evolved as well. Implementing a well-defined web design process helps us strategically guide our clients through every significant project phase, so they know exactly what to expect and when.
A digital or online strategist usually creates a digital strategy. An in-depth analysis of the client’s business, brand, and digital marketing objectives is used to create a data-driven conversion funnel and user path mapping. The following stages are usually taken by a digital strategist to start the web design process:
Client kick-off call: During the kick-off call, digital strategists introduce the client to all members of the participating team. The goal is usually for both parties to get to know one another and for the customer to learn about the team’s capabilities. Members of the team present their ideas to the client and ask questions based on their roles in the project.
Client Questionnaire: This document defines the website’s business objectives, material acquisition, and other critical features. We go over the client questionnaire during the launch call because they frequently provide it before the meeting—the information provided by the client aids in the website design process.
Market Research and Analysis: We outline the client’s competitors, industry and sector, target audience, brand personalities, and what we can improve compared to their competitors to grasp the competitive situation. We also develop distinct value propositions during the market research, conduct SEO analysis, and keyword research overviews, define and suggest marketing activities and onsite selling features, and set targets and KPIs.
UX & UI Design
Not just for eCommerce websites, user experience is an important component of a website and a doorway to user satisfaction. Our UX professionals translate the website plan into black-and-white page mockups, known as wireframes.
The wireframes are intended to display the content layout and visualize the conversion funnel without distracting features like color or photos. The web design team concentrates on the finer aspects after the wireframes have been approved. UI designers colorize wireframes, define fonts and shapes, and add additional effects at this stage.
The design team prepares a style guide for the client’s website to maintain accuracy throughout the site and keep it consistent as the site expands. The following are the most frequent style guides that outline how certain elements should be used across a website.
Full Menu Vs. Contracted Menu – this is only one of the settings that designers take into account when establishing logo usage guidelines, along with size, color, and version.
Colors: Designers choose the colors to use on specific elements, from buttons to headers and other typography.
Image and Photography: Designers develop standards for the types of graphics and pictures to utilize and their color treatment in this section.
Typography: Designers govern font usage in headings, paragraphs, links, and other areas. Font types, weights, colors, kerning, and line spacing are all covered in these rules.
Frontend and Backend Development
The frontend and backend of a website are critical components in website development. The visual aspects that a user may see and experience are referred to as the frontend. The backend is in charge of everything that happens behind the scenes to make the frontend experience possible.
Backend developers ensure that the data and system demanded by the frontend application or software are delivered efficiently. In contrast, front-end web developers and designers focus on the visual components of the website.
It is vital to test the website internally before launching it by taking the help of real users. We test all links and content and technological functionalities like forms, sign-ups, and other features during this quality assurance phase. At this point, user feedback is critical since it might transmit information about what the website should offer them.
The digital strategist’s role is to determine whether the website content management system provides a positive user experience, performs as expected, and is simple to use. The website is tested on numerous browsers and devices, according to QA best practices.
Now you know what goes on behind the scenes of our award-winning design solutions. Our method, which includes extensive preliminary study and constant testing, enables us to create unique websites that meet all business and user requirements.
Want to take your business online? Make sure you’ve made a firm decision about how your website should look. This procedure will assist you in creating a website that is strategically focused on attracting, engaging, users. Want to learn more about website design? You’re welcome to contact us.